Fragonard: Customer Experience

Extraordinary experience

Fragonard, also offers a one-of-a-kind experience at their "Fabrique des Fleurs" factory in Grasse.

Here, fragrance enthusiasts can immerse themselves in a bespoke perfume-making workshop. This workshop, guided by an expert, enables participants to create their own 100ml cologne, focusing on citrus, aromatic, and orange blossom scents.

The journey includes a comprehensive factory tour, deep diving into the history and origins of spices, understanding the art of perfume-making, and exploring the perfume pyramid of top, middle, and base notes.

The session, lasting about 1 hour and 30 minutes, is a deep exploration of sensory and olfactory memories. Participants are also educated on the essence used by "noses," the master perfumers. Each attendee leaves with their personalized creation in a 100ml spray bottle, a signed diploma by the teacher, and a cotton apron branded with "Fragonard."

This unique experience at Fragonard's "Fabrique des Fleurs" deeply connects visitors with the art of perfume-making. By engaging in the creation of their own scent, participants gain an intimate understanding of a perfume's origin and production process. This hands-on approach not only enhances customer engagement but also strengthens their connection with Fragonard's products, potentially increasing their desire to purchase and cherish these fragrances. This workshop is a perfect blend of education, creativity, and brand experience.

Social media

It also can be effectively linked with social media. By documenting and sharing the visit experience on platforms like Instagram, Facebook, and Twitter, the brand can engage a wider audience. This could include posting photos and videos from the visit, sharing customer testimonials, and using interactive elements like live Q&A sessions. Leveraging hashtags and encouraging user-generated content from those who attend the workshops can further enhance visibility and engagement, allowing Fragonard to showcase its unique experiences and deepen its connection with its audience.

Fragonard's Instagram strategy, particularly their holiday-themed posts, demonstrates a strong alignment with seasonal trends, enhancing brand relevance and appeal. However, a key area for growth lies in their interaction with followers. Increased engagement, such as responding to comments and messages, can foster a more vibrant and loyal community. By balancing thematic content with proactive audience interaction, Fragonard can further elevate its brand presence on social media, making it more relatable and approachable to its audience. This strategy could lead to deeper customer relationships and enhanced brand loyalty.

Thanks for reading my article, I hope you enjoyed it!

Yumin Shi