Discover Fragonard

A perfume house which finds its strength in its strong historical background

Let's fall into the fragrant heart of Grasse with Fragonard Parfumeur,the legacy of traditional perfumery melds with the essence of French elegance. the Fragonard is stablished in 1926, also is a tribute to the rich history and artistry of the 18th-century, resonating with the cultural heritage of its namesake, the renowned artist Jean-Honoré Fragonard who is born in Grasse. This article embarks on a scented journey through the storied realms of Fragonard's creations, each fragrance a narrative woven with the threads of tradition and modern innovation.Under the management of three generations of the Fuchs family, Forgonard has grown from a quaint Provence perfume factory to a well-known name in the perfume world. Especially after Jean-Francois Costa began a phase of modernization and expansion in the 1970s that brought Fragonard into the global spotlight.

Grasse's exceptional geographical location has given the region a particularly pleasant climate favourable to growing numerous floral and aromatic species. Benefiting from the sunshine of the south of France, the mildness of the Mediterranean, the coolness of the nights due to the altitude and the abundance of waterways, the city enjoys an exceptional microclimate.
Between land and sea, the pace of life in Grasse has always been set by the fragrance flower harvest. The guild of glove-makers was already using local crops in the Middle Ages to perfume their leather, and the rise of the perfume industry has established growing perfume plants as age-old Grasse know-how.
Rose de Mai, jasmine, tuberose, violet and orange blossom were long grown by local producers — until the decline of the industry in the 1950s, accelerated by the importation of raw materials from abroad and the development of synthetic molecules. Since 2016, the entire Grasse ecosystem has been working to revive the production of perfume flowers. Fragonard is particularly proud to support these wonderful projects and the growing of the emblematic flowers that have been key to Grasse perfumery's story!
Grasse remains the city of traditional perfumery and the homeland of many famous "noses", and is still the must-visit location for all those who love quality perfumery.

Read the essence of history

The cradle of perfumes

Fragonard is located in Grasse, the cradle of perfumes, and its characteristics are intertwined with the rich perfume tradition of the region (the region has given birth to many perfume brands, and even now many perfume scholars come here every year to study), giving it a unique origin.

Iconic milestones

Iconic products such as Belle de Nuit and Billets Doux have etched Fragonard's name into the annals of perfume history, each a fragrant ode to beauty and nostalgia.

Exotic fusion

The brand often embarks on aromatic journeys to far-flung lands, with scents and packaging inspired by the vibrant cultures of India, Vietnam and Thailand.

Firm values:

Essence of Green: The brand advocates sustainable sourcing and the welfare of artisans, embodying a blend of ethical business and refined fragrances.

Purity Stamp: With the Cosmebio label and Cosmos organic certification, Fragonard  ensures the pure quality and traceability of the ingredients.

Unique fragrance

Fragonard's position as a family-owned craft fragrance company makes it stand out from the mass-produced fragrance market. Its fragrance contains human feelings and an understanding of the Provence region's character, appealing to those who value the fusion of tradition and sensory arousal.

Marketing strength

Tangible story: Fragonard unveils the fragrance through its museums in Paris and Grasse, allowing customers to fully understand the process of making the fragrance and the story.

Direct aroma: Using direct sales and special sales after the customer visits the Perfume Museum allows Fragonard to carve out a unique niche in a saturated market.

Global Whisper: Despite its traditional essence, Hanamura's perfume has gone from France to the world, displaying its Provence charm and the universal appeal of Grasse.

Although Fragonard is primarily engaged in the perfume industry, it is no longer limited to the perfume industry, it also embodies a certain art de vivreAt the end of the 1990s, alongside its olfactory creations, Fragonard developed an "art of living" concept whereby decorative objects for the home, fashion, accessories and jewellery coexist in harmony, affirming a pronounced taste for travel, age-old know-how and a colourful joie de vivre. Its extensive global footprint (and even peripheral products) reflects its growing resonance in the European perfume space.

Join the Fragonard Perfume tour and discover Fragonard's products, tied to its rich history, and its modern resonance. Each spritz of Fragonard's perfume is more than just a fragrance, it's a fragrant journey through time and emotion.

Fragonard is more than just a perfume, it spreads its historical heritage and the characteristics of Provence every time you use it. Let us embrace Fragonard and enter a sensory journey in the heart of Provence. At the same time, its meticulous attention to quality, tradition and sustainability has made it an outstanding player in the global luxury market.

Thanks for reading my article, I hope you enjoyed it!

Yumin SHI

MY FAVORITE PERFUME